COLORADO SPRINGS, Colo. (October 9, 2013)

In this country, we take pride in making up days to celebrate anything – donuts, pirates and even our bosses.  At USA Shooting, we know a good celebration when we see one and traditionally that’s been as a result of medal-worthy performances set down by our athletes.  But today, 10.9, we’re claiming this day as our very own.

A 10.9 in our sport is the mark of perfection, proof positive that excellence has been achieved. That’s the goal if you’re shooting over a half a football field away and aiming at a target measuring no more than the width of a dime or whether you’re standing 33 feet away trying to punch pellets into a bulls eye no bigger than the period at the end of this sentence. Excellence is a virtue of your USA Shooting Team and on this day, 10.9 (October 9), we’d like to encourage our community to aim for excellence in all the shots you take in life. 

In the course of human events, excellence and the pursuit thereof, has always been rewarded whether it was landing on the moon, winning an Olympic medal, or overcoming personal hurdles and obstacles. This day is in recognition of that pursuit, both for those that achieved excellence and for those continuing to strive for it. Every day on the calendar is a silent monument to those epic hours in humanity and remarkable feats of strength and heroism.  Today is the day we’re recognizing those moments in time when the ordinary became extraordinary and when jaws were dropped. On this day, and everyday thereafter, strive for excellence in all that you do and may every shot you take in life be in pursuit of the highest mark, your 10.9.  


Help us spread the word about 10.9 Day! 

To celebrate the excellence in our sport, we are asking our community to stand beside us on this day and make people in your social circles aware of this day honoring the USA Shooting Team.  We know not everyone has shot that elusive 10.9, what’s important is encouraging and celebrating people who help us on that path toward excellence. We hope you’ll share your experiences of your first 10.9, what a 10.9 means to you, stories of great shooting, hard training or the people in your life who help you be a better shooter. 

Here are some ways you can help: 

  • Use hashtag #ten9day on ALL of your social media posts this week. If you post anything about great shooting, please add the #ten9day hashtag.
  • Pixplit a photo of your own at Pixplit (USAShooting) for iPhone or Android. It creates an Instagram collage of your photo with our 10.9 Day branding. The app is FREE and can be downloaded on your mobile device for iPhone or Android Be sure to share your photo in Instagram (usashooting) and tag us (and don’t forget to use the hashtag #ten9day)!
  • Make your own 10.9 Day video message and tag us on Vine (usashooting) wishing folks a Happy 10.9 Day! Think of it like a holiday greeting you might do for Christmas or New Year’s Day.
  • Don’t have an iPhone? No problem. Tag a video on Instagram (usashooting) or share your YouTube video with us!
  • Need some ideas of what to post? Here are a few ideas but we WELCOME your own take on what a 10.9 means to you this day (Above all – have fun with it!)
    • You miss 100% of the shots you don’t take – Wayne Gretzky #ten9day
    • Aim for excellence in all the shots you take in life! #ten9day
    • Wishing you Good Shooting this 10.9 Day! #ten9day
    • Practice makes perfect. #ten9day
    • I’m not just a 10, I’m a 10.9 #ten9day 
  • Update your profile photos with our Twibbon: 
  • Be sure to follow us on social media and share/re-tweet/like/favorite our content throughout the day! 


Get 10.9 Percent OFF USA Shooting Merchandise

Get your USA Shooting merchandise at a discounted rate on 10.9 Day.  Go to our store and enter the promo code 10.9 Shot to get your 10.9 percent off discount on Wednesday. 


Enter to Win an Air Rifle from USA Shooting Sponsor Pyramid Air

What would a celebration be without a giveaway? Our sponsor Pyramid Air is joining in on the spirit of the day and will give away an air rifle to one lucky fan.  To enter the drawing for a new Ruger Air Magnum Combo (, valued at $170, go to our ten9day web portal at


Watch for our USA Shooting Rio 2016 Brand & Tagline Announcement 

As if all the above wasn’t enough, USA Shooting will also release a new branding initiative for the upcoming 2016 Olympic and Paralympic Games in Rio de Janeiro, Brazil.  At 8 a.m. Eastern Time on 10.9, the organization will unveil its new RIO 2016 Logo and Tagline which will be incorporated throughout USA Shooting collateral to raise awareness and lift the community spirit along our journey to the Rio 2016 Olympic & Paralympic Games.