Long-time Shooting Industry Leader Keith Enlow Named as New CEO

COLORADO SPRINGS, Colorado (October 30, 2017)

USA Shooting’s proud tradition of excellence will now be overseen by long-time shooting sports industry executive and outdoor enthusiast Keith Enlow, who has been named the new Chief Executive Officer for the organization. Enlow has served as Senior Vice President and General Manager of Remington Arms and President of Barnes Bullets for the past seven years. A collegiate and competitive athlete himself, Enlow also brings with him an athlete-first mentality and a lifelong personal history of competing, coaching and succeeding at the highest corporate and athletic levels. 

A 25-year firearms industry leader, Enlow has driven growth and built an extensive network while in leadership positions with three top industry companies including Winchester Ammunition, Alliant Techsystems (ATK) and Remington Arms. Enlow brings a wealth of knowledge, experience, and education as it relates to sales, marketing, product development and operational efficiencies. Enlow’s passion for the outdoors, hunting and the shooting sports gives him extensive first-hand knowledge while allowing him to leverage new partnerships and relationships for the organization that will directly impact athletes and provide the resources necessary to accelerate high performance.  

“We could not be more pleased to welcome Keith Enlow to USA Shooting and put his business acumen, proven leadership abilities and strong industry experience to work in beginning a new, exciting chapter for our athletes and organization,” said USA Shooting Board of Directors Chair Jeff Price. “Our team and community will embrace his professionalism, energy, drive and motivation as we strive for excellence moving forward.”    

“I am truly humbled by the quality of people involved in USA Shooting, including the athletes, Board members and staff, so I am beyond eager to join this great team,” Enlow said. “I hope to create excitement for USA Shooting that will generate the needed revenue to support our Olympic and Paralympic athletes and the winning tradition of this organization. 

“My primary focus will be on revenue generation to provide for and support the success of our great athletes,” added Enlow.  “This in turn enhances the shooting sports for America’s youth and hopefully provides a winning formula for donors and our many current and future sponsors. I also plan to help increase awareness within the shooting industry and urge for greater involvement in supporting America’s shooting team. The association of our Olympians and Paralympians and the way they represent our industry and the United States of America is an opportunity we need more people to get behind.” 

Enlow got his start in the shooting sports industry in 1996 when he was hired by Winchester Ammunition as a new product development engineer. He spent five years in that role before being promoted to Product Marketing Manager. Winchester Ammunition has been an important sponsor for USA Shooting since 1999. 

From 2003 to 2010, Enlow was the Business Development & Production Programs Director for Alliant Techsystems (ATK), which manufactures and tests small caliber ammunition for the U.S. Army. 

As CEO, Enlow takes over an organization that has enjoyed a tradition of excellence previously built by the Amateur Athletic Union (AAU) and the NRA.  In April 1995, USA Shooting was formed and became the full-time National Governing Body for the international shooting sports in the United States.  Since then, USA Shooting Team athletes have won 22 Olympic medals, including 10 gold, five silver medals and seven bronze medals over the span of six Olympic Games – fifth most among all U.S. sports during that time.  

A Missouri native, Enlow earned a Bachelor of Science degree in Mechanical and Aerospace Engineering with honors from the University of Missouri in 1995. He competed in track and field for three years as a pole vaulter. He obtained his Master of Science degree in Business from Lindenwood University in St. Louis in 1998. 

An avid outdoor enthusiast, he is an Executive Board Member for the Sporting Arms and Ammunition Manufacturers’ Institute (SAAMI) as well as the National Defense Industrial Association. He also serves as a board member for Outdoor Dream Foundation, which provides outdoor experiences for terminally-ill children.  An NRA Life Member, he is also a member of the National Wild Turkey Federation, Rocky Mountain Elk Foundation, Association of the United States Army and the NSSF. 

Enlow has been married to wife, Stephanie, for 21 years and they have two children together -- Tanner and Corinne.  He’ll begin employment with USA Shooting on December 4. 

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